Music Tech Europe Academy is a new, hybrid and scalable training scheme for music-tech innovators, entrepreneurs, startups and SMEs across Europe.

Music Tech Europe Academy, co-funded by the Creative Europe Programme of The European Union and coordinated by Music Innovation Hub (IT) in partnership with Media Deals (DE), aims to:

Discover high-potential and talented music-tech market players, who use innovative technologies (AI, VR, AR, 3D Audio, Big Data, Blockchain, Machine Learning) in order to create scalable and sustainable products and services for the music sector.

Provide a new, flexible and scalable training scheme through online mentorship and in-site workshops.

Create opportunities for music-tech professionals, market players and investors, eventually leading to long-term relationships for smart and strategic business opportunities.

Further develop the ecosystem of music-tech innovators in Europe and create a level playing field between tech-savvy entrepreneurs, artists and the music industry.

The program —

Music Tech Europe Academy is a 7 months program  addressed to 10 music-tech innovators/ entrepreneurs/startups/SMEs across Europe, who are ready to develop their innovative project/product/service within the music field. The 10 selected participants will have access to:

01 —

8 weeks of one2one online mentoring with top level expert of music, technology and innovation (see the list of mentors below)

02 —

Exclusive Industry Meetups with experienced founders of music-tech companies and managers of successful enterprises in vertical sectors from a wide range of European countries, who will share their experience and exchange with the entrepreneurs involved in the program to evaluate potential synergies.

03 —

3 days of Hybrid Academy in Milan to complete the mentoring program, network and exchange with the other participants and mentors, meet industry experts and get feedback from investors. After the Academy in Milan, an online pitch session in front of investors will be granted to those participants who reached the readiness level over the course of the program.

04 —

A vibrant community of digital innovators and music professionals, involving participants, mentors and experts, to foster constant and long-lasting exchange and support.

The mentors —

Thierry Baujard 

CEO at Media Deals

Yvan Boudillet 

Founder of TheLynk

Thomas Lidy

Chief Innovation Officer at Musimap 

Turo Pekari

Senior advisor, Teosto

Thomas Philips

Head of Business Development at Steertone Solutions

Claudia Schwarz 

Co-Founder, Vice President (VP) at MusicTech Germany

Juliane Schulze

Board member at Media Deals 

Matthias Strobel

President of MusicTech Germany

Gerome Vanherf

COO & Program Director at LeanSquare

Georgia Taglietti

 Communication Director, Mentor and Networker

Matteo Tambussi 

Musician and Blockchain Project Developer

The jury members —

Steffen Holly

Managing Director at Psoido GmbH

Helen Meyer

Digital Innovation Consultant at Warner Music Central Europe

Marlen Hüllbrock

Marketing Executive at Musically

Gianluca Delli Carri

Co-founder and CFO of Musixmatch

The timeline —

February 15th – March 15th

Open Call for Applications

April 1st

Communication of Results

April the 8th

Online Kick-off Meeting

Mid April/mid June

Online Mentoring Program


Industry Meetups

September (first half)

3-days Hybrid Academy in Milan

September (second half)

Online investment pitch (if applicable)

Who can apply and how —

MTE Academy is addressed to startups and SME’s (already established as companies) and to projects (pre-company-formation), but with a defined Proof Of Concept, that offer technologic, business and artistic solutions. The necessary condition to join the program, under penalty of exclusion, is that the participants commit to actively participating in all of the activities planned by Music Innovation Hub and Media Deals, with the physical or digital presence of at least one member of the team during the following activities: kick-off meeting , mentoring program, Meetups and Milan Academy (travel and subsistence costs will be covered by the organisers).

To apply, fill out the Application form here and please upload the requested documents:

  • Pitch / company presentation, which includes team, vision, strategy, economics, business model and stylistic references (inc distribution plan for the next 3 years)

  • Short video in english (max 3 mins)

  • Demo of the project (if available)

  • CVs of the person applying and potential teammates

Contact us —

If you have any questions for the MTE Academy organisers, please send us an email at